Meet our Artists - Monthly Showcase
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Learning more about the Artist...
Fine jewelry, Sterling silver Necklaces, Bracelets, Earrings, Bookmarks, with genuine gemstones and
more!
Techniques, Materials Used:
The raw stones selected for fabricating my jewelry are of the highest quality I can buy. I select, cut
and polish the best quality of stones that can show their natural beauty. The stones used in the jewelry
are: azurite, amber, charolite, chrysocolla, coral, black onyx, deeming lapis, gaspeite, lapis lazuli,
malachite, opal, saraphinite, turquoise (American Beauty, Bisbee, Kingman, Chinese, etc.), spiny
oyster, rhodonite, rhodochrosite and wild horse.
Each piece of jewelry is designed in a sterling silver (92.5% silver) and is positioned to illustrate the
natural beauty of the stone. Several of the pieces are meticulously cut and hand inlayed in sterling
silver to form a unique intricate silver design work that sometimes symbolize strength and friendship.
The art work on some of the pieces extends on the bezel as a means of adding beauty or meaning to
the jewelry.
Describe your work:
All my items are "one-of-a-kind" design. My work goes to every taste and style. I like to be innovative
and unique. All my creations are my own design and are 100% handmade.
Year Started:
I started in 2000.
How do you promote your work?
Internet, postcards, fliers, ads, crafts shows...as much as I can.
What type, style or theme of art/crafts do you like to create most?
I like most, the Native American Contemporaneous Indian Style and Theme.
Which and how many art/crafts shows do you attend during the year?
As many as I can.
What are your retail or wholesale price points?
Retail: $15 - $900
All depends on the customer and the quantity of items ordered.
What do you think about consignment?
I don't do consignment, but I respect all artists who do so. I think is also a great opportunity to have
your items out there.
Do you sell wholesale, retail, other?
At the moment I sell retail. My prices are very low and cannot lower the prices more. But, I have been
a business woman for years and if a retailer needs to order in quantities, I will be more than happy to
create a business relationship.
What advise do you have for New Craft Artists?
Accept the challenge and do not give up! Create a good and durable relationship with your customer.
Call, email or mail your customer to keep in touch. Let them know that they can count on you for their
artistic needs and that you will be there to serve them. Try to give the customer as flexible payment
terms as much as possible, and provide precise ordering information. Make it easier for them, and be
there for them. Try to create the orders ASAP and ship them out fast. If you have any inconvenience
with the order, let them know...they will appreciate your honesty and professionalism. Try to advertise
as much as possible in the advertisement sections that AHC offer to the artists--it is important to be
out front all the time!
What advise do you have for New Craft Galleries?
Trust the artist. Meet and create a personal relationship with the artists. Try to make the artist feel
that they are the most important artist for you. No matter if the artist knows that you represent 100
artists...the personal communication and friendship will make the artist do miracles for you and your
store. Work together, believe in them and be proud of their creations.
Don't close your mind and your market by thinking about purchasing only from the wholesale sites or
sections, give your gallery a chance to meet other distinguished and professional artists that sell in
many other ways. Maybe they have retail prices because they can't lower their prices any more, but
their retail prices may still be good enough for you to make a profit when reselling. Create and have a
positive and significant business relationship with you as a customer.
At your service,
Emelda Colanto

EC Enterprices
Emelda Colanto
Hereford, AZ.
Cont.
continued her interests in lapidary by taking
several courses in college that afforded her the
opportunity to design and explore the field of
silver smithing.
She joined several organizations such as the
Rock and Mineral Society at various locations
where she worked. Her fascination with metal and
stones was enhanced as she met other silver
smiths who taught her various techniques.
She went on field trips with these organizations
where she collected, identified, cut and processed
various stones.
As her interest grew and she retired from her job,
she devoted all her efforts and most of the
spare time into designing and creating the
beautiful jewelry she sells today.
Emelda has combined traditional Indian designs
with her own interpretation in creating the
beautiful and unique style of her own.
Check out some of the Artist work...
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Emelda working at her studio.
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